Betclic Everest Group has struck a deal for its Betclic brand to become the official sports betting platform for the French Ligue 1 and Ligue 2 club football competitions.
The agreement, brokered with the La Ligue de Football Professionnel (LFP), will begin in the 2020-21 season and run to the end of the 2022-23 campaign.
Betclic will run a series of activites across online and social media platforms, as well as at matches, to promote the partnership.
“These two competitions are very popular among our players,” Betclic Everest founder and managing director Nicolas Béraud explained. “Ligue 1 in particular is the competition on which Betclic takes the most bets.”
“The offer that we are going to deploy as part of this partnership will allow all French football fans to live their passion even more intensely.”
LFP executive director general Didier Quillot added: “The arrival of this new partner demonstrates the attractiveness of our two competitions. Alongside Betclic, a modern company with a strong appeal to [a young adult demographic], we have found the best partner to support us in our recruitment and digital engagement challenges.”
Both Ligue 1 and Ligue 2 concluded their 2019-20 seasons early, after French Prime Minister Édouard Philippe in April announced a ban on sporting events until September due to the novel coronavirus (Covid-19) pandemic.
Paris Saint-Germain, which led Ligue 1 by 12 points, was declared champion of the top division, while Lorient was announced as the winner of Ligue 2.